Social Media are becoming ever more popular in the online space today. People communicate and socialize online. Entering forums, social networking sites and getting established in social bookmarking websites is a lot more difficult than it seems.

Normal marketing and advertising rules do not apply and communities are sensitive to their unique code of conduct that needs to be respected at all times.

SMO is a set of activities that enable to control brand performance on-line. Social media enables companies to engage in a conversation with their customers in a meaningful, manageable way.